Regen Iowa: Cultivating a Visual Brand for Regenerative Agriculture

Bringing regenerative farming into focus through videography and photography.

During my collaboration with Regen Iowa, I had the privilege of helping them shape their brand identity in the early stages of their regenerative agriculture program. Over the course of this project, which spanned several months, I worked closely with their team to produce a wide range of visual content that would lay the foundation for their outreach across the United States.

Building the Visual Narrative

My role with Regen Iowa was all about storytelling through the lens. We focused heavily on video work: filming presentations, capturing interviews, and crafting visual stories that highlighted the importance of regenerative agriculture. Each piece of content was designed to resonate not just with local audiences but with a broader national network as their program expanded.

From Script to Screen

One of the key challenges — and joys — of this project was developing the scripting process. We worked together to figure out the overall content structure, ensuring each video and photo shoot had a clear purpose. Whether we were capturing candid moments in the field or conducting in-depth interviews, the goal was to create a cohesive narrative that Regen Iowa could use to share its mission.

Photography and Branding Impact

In addition to video, I provided extensive photography services, capturing high-quality images that became the cornerstone of their early branding. These visuals helped Regen Iowa communicate their values and vision, giving them a professional and polished look as they introduced their regenerative practices to a wider audience.

This project was a fantastic opportunity to blend creativity with purpose. By the end, we had not only created a suite of impactful media content but we had also given Regen Iowa the tools they needed to take their brand to the next level. It was a rewarding experience that showcased how thoughtful videography and photography can drive a mission forward.